This note is for you if you do trade shows…
If not, please disregard.
Ever wonder how some vendors and exhibitors attract a huge following and draw big crowds while others have barely anybody come by and as a result generate mediocre leads?
I’ll explain why that happens in just a sec. But first I wanted to show you a photo sent in by one of my clients recently. As you can see, he’s using his newly-created AdToons video on a big flatscreen in his booth at a trade show.
He loves it because it’s drawing attention (no pun intended) to his booth, and as a result making people pay attention to his business. And then his sales team is able to capitalize on that interest.
One of the reasons I hear folks using AdToons at trade shows is it make your booth really “sticky.”
The movie attracts attendees – your prospects – from afar because they see a crowd gathering around your booth.
When they get there they gaze into the big screen and stare at the content for several minutes because it’s like nothing they’ve ever seen before. Often, members of the crowd even seem to cock their heads like curious dogs.
The folks who use AdToons at trade shows and see this “hypnotic stare” in action tell me they come to the realization that what they just experienced is the same behavior their prospects probably do when they watch their video online. And they get to see it live!
If you attend trade shows to promote your business, having an AdToons at your booth is a very strong way to stand out from the rest of the vendors at the show.
In fact, one business owner who used AdToons updated me on how his video performed:
“I had everyone at my booth, hardly anyone was at the competition’s. It was like shooting fish in a barrel and I brought in a ton of leads.”
The best part about these sticky trade show videos is they can be repurposed for your website after the show.
I’m ready to talk to you about creating your trade show AdToons video and the simple steps to make your video web ready.
Simply fill out this form…it takes less that 4 minutes…and we’ll set up a time to chat about your business goals and how AdToons can help.
Looking forward to seeing you on the call.