More and more we have partners who join our AdToons family from around the world. And we are happy to serve them. I have an affinity for our brothers and sisters abroad because I lived for some time in Germany and had the opportunity to travel all over Europe and Africa. We have worked with some very interesting businesses in many … [Read more...]
Whiteboard Animation for Trade Shows
This note is for you if you do trade shows... If not, please disregard. Ever wonder how some vendors and exhibitors attract a huge following and draw big crowds while others have barely anybody come by and as a result generate mediocre leads? I’ll explain why that happens in just a sec. But first I wanted to show you a photo sent in by one … [Read more...]
Godfather vs. Godzilla
The other day I was on the phone with a friend who was perplexed that I LOVE perpetually low-ranked Cleveland sports teams like the Indians in baseball, the Cavaliers in basketball, and the Browns in football. Can you blame him? Cleveland teams haven't won a championship since the days of Jim Brown, an NFL Hall of Famer who many consider the … [Read more...]
The Future of Marketing is…(Drum roll, please)
This past weekend, I watched “Olympus Has Fallen.” Wow, pretty violent flick showing terrorists taking over the White House. If you like a good "shoot ‘em up" this is your movie. In case you haven’t seen it, I’ll leave it at that. Watching the action unfold on the screen, I got to thinking how marketing these days, especially the moving picture … [Read more...]
Text ads vs. visual ads — which work best?
Over the years I’ve talked with a lot of people about marketing – visual marketing, in particular, because that’s my area of expertise. Often, they tell me that they’re not visual people, so that what I do doesn’t apply to them. Or so they think. If you feel the same way, I’ll admit that it may not apply to YOU. However, we have another … [Read more...]