Today, I'm going to uncover a key ingredient to your marketing that will transform the way you communicate with your audience. First though, a little ditty about one of my childhood idols. In the summer of 1985, I saw Bruce Springsteen live. I was instantly hooked and became a huge fan along with a bazillion of other people. I remember … [Read more...]
3 Reasons To Illustrate Your Business Book
More and more first time authors email asking to me illustrate his or her business books. Chances are you and your prospects are VISUAL people. I've heard this countless times from my clients when working with them one on one. My clients love the fact that they can sprinkle their AdToons used in marketing for their books and free reports … [Read more...]
Marketing 101
If you dont have a way for prospects to give you their email address, you are missing out on a huge business opportunity. Was on the phone with a client the other day who just cannot seem to find capital to set this service up on his website. He told me he had to check with his Mom. I was floored. I didnt know if he was joking or … [Read more...]
Fortune Favors The Bold
Here is a negative belief that holds business owners back in their marketing. "If I make a wrong decision, that is a bad thing." This belief causes fear. Let me let you in on a clue ... Making NO decision is a mistake. In football, our coaches used to tell us that if we are going to make a mistake, do it a 110%. This statement permitted … [Read more...]
What Is A Visual Value Proposition
At least 3/4 of your audience tells themselves they are a "visual person". Thats how they learn. Thats how they digest information. Thats how they understand and move forward to make decisions. The value I bring to clients is creating Visual Value Propositions. What the heck is this? Well, sit back. Take a breath and let me tell you. First … [Read more...]