So many people think that when they hire me they are getting a cartoonist. This couldnt be further from the truth. One of the things I help clients develop concepts for a killer cartoon. Especially, if my client doesnt know where to start with positioning themselves. One of the many facets of the conceptual stages is developing an AMAZING … [Read more...]
Why Logos Suck
I gotta get this off my chest. Been brewing for a while. When most companies start off they think the most important thing is to design a logo. Or they need to upgrade it if its been around for awhile. Logos suck for three reasons: 1) They are cold and lack personality. 2) They are corporate - people like to buy from people not oversized … [Read more...]
Hypnotic Marketing Ideas
I need your help. But before I enlist that, let me share with you an AdToons client that Im working with who lives in Beverly Hills. He is the Lasik surgeon to the stars. A sharp cookie he is and his name is Dr. Brian. When we began work on his cartoon Doc wanted to get at the emotional aspect of what his clients feel after their vision has … [Read more...]
Sports Illustrated Comic Cover
A few weeks ago I pulled the mail out of the box and almost lost my balance. I came across the new S.I. cover and was shocked. It was awesome. A comic style drawing graced the cover of Sports Illustrated- totally unprecedented. You can google SI and comic cover and probably find it. The professionally designed piece was an image of Florida … [Read more...]
How To Make More Sales
Every entrepreneur has their own lemonade stand story. I'll never forget when I heard the news as a freshman footballer that my school, Bowling Green, was going to face Ohio State the upcoming year. We got the news as school was letting out in May. A last second scheduling. My mind raced. "Man, I get to play in the Horseshoe against the team I … [Read more...]