I recently downloaded a marketing program. You know me - always trying to learn something new. It was a pretty typical video. The so-called thought leader was on stage - simply talking at the audience. Not the best way to engage the crowd and drive learning home, by any means. I could only get through 2 out of the 10 videos. Since then I’ve … [Read more...]
Come-From-Behind Winners (Video)
Tiger Woods hasn’t won a championship since 2013. (Whoa, has it been that long?!) But Sunday he did just that. He captured his 80th championship and overcame a ton of adversity, including back pain, scandal and his age, to get back on top. America loves a comeback story. And it doesn’t get any better than that. Except... if we are … [Read more...]
How Being a Published Author Can Radically Change Your Business
Imagine what it would feel like to have people look at you in a different light: not as a business owner, but as a published author. Imagine what it'd feel like to get invited to speak on stage. Imagine what it'd feel like to have people consider a trusted advisor they’re ready to do business with. So, there I was, years ago, in a … [Read more...]
Wait. What? A CPA Whiteboard video?
For those in the numbers of business, check this out. If this is NOT you, simply delete this note. Most businesses believe - my business is too serious for cartoons. Welp, you can’t get any more serious than a CPA firm. Marketing for your CPA firm this time of year is like shooting fish in a barrel. But you need one of these AdToons … [Read more...]
Content Marketing – Creative and Sticky
Content marketing is a big buzzword these days. What is content marketing? It’s simple: creating material and information in a variety of formats on topics that people have an interest in, whether it’s a podcast, a video, an illustration… on your website, on your blog, or elsewhere. This is content marketing. Search engines then see and … [Read more...]