“Check out this cool new technology.”
Say those words to the average Joe or Jane and then try to explain to them what your app, software, or gadget does and how it can help them and… watch as their eyes quickly glaze over.
The typical prospect is tuning you (and your marketing materials and website content) out just like that. It’s frustrating and demoralizing. Don’t take it personally though. It happens to everyone who has a complicated, technology-based product or service and tries to explain its benefits.
Enter AdToons whiteboard animation.
These videos deliver your message like a priority package overnight – FAST! Whiteboard animation videos deliver the message in a simple way that engages your prospects instantly and helps them understand what your technology does.
Watch how viewers go from “huh?” after hearing your message to “I get it; I’m in!”
I have a great example for you. Listen in below as I interview David Pickron about how he is using his AdToons video to create better understanding of his tenant screening technology platform among his prospects and buyers.
If you have rental properties, make sure to visit David’s website for more information. You can see how he has dropped his video into the top 1/3 of the page… where viewers can get a quick glimpse into his technology. And that’s just the start of what he’s doing right.
If you want to brainstorm how to highlight the benefits of your technology and find engaging ways to present its value proposition to prospects, run over here to share and brainstorm ideas.